A new stage for beauty

What happens when one of Sweden’s most dynamic beauty brands teams up with the country’s top music talent? LYKO LIVE! Neumeister developed the identity for this new concept: a series of exclusive concerts where LYKO collaborates with inspiring female artists. First up was Cherrie, who performed at Doubble in Stockholm. Neumeister created the logo, photo treatment, and campaign assets – all designed to reach the audience in a fresh, unexpected way and link the brand with the stars they admire.