“Sweden’s Tastiest Car” is shifting gears with a new marketing campaign. In addition to the iconic “Original” packaging, Neumeister designed a series of “Raggarbilar” versions that will appear in stores for a limited time.
Following the success of Läkerol limited edition the summer of 2015 welcomes two new flavors that are associated with Thailand. For the latest addition to the Läkerol world tour, Neumeister created designs for Ginger Lime and Chili Licorice. Like many signs in Thailand, both packages feature the names of the flavors in both English and Thai.
As part of Neumeister’s ongoing work with Skånetrafiken in southern Sweden, the latest project required a solution for extending the brand concept on new double decker busses. A capital “E”, identifying the vehicles as “Express” busses, has been incorporated into the repeating arrow pattern Neumeister created and continues to expand for the transportation system.
If Sweden had a signature flavor of candy it would most likely be licorice. The salty variety called salmiak is probably the most classic of them all. This is now being relaunched with new design to the joy of Läkerol fans all across Scandinavia.
A favorite of beer connoisseurs since 1848, Mariestad’s extensive range is widely distributed in Sweden. To establish a new mid-range product line, Neumeister created a flexible design system which makes it possible adjust the hierarchy depending on how, where and by whom it is served.
The OFFF festival has attracted designers of all kinds, developers, students, theorists – anyone who is curious how creativity can feed the future. This year members of Neumeister travelled to Barcelona to feed their curiosity.
With a nod to the comedy classic “Little Shop of Horrors”, Neumeister created playful package designs for new Läkerol pastilles using flesh-eating plants that visualize natural ingredients such as Stevia. Deep Dark Saltius salty sweet liquorice and Ripe Ruby Tastius sour sweet berry pastilles will be available in stores in Finland this May, and other variations will follow.
10 years ago, Lantmännen, began a cooperation with one of Sweden’s most distinguished restaurants. Since then, Stefano Catenacci, head chef at Operakällaren, has created meals under the brand name Gooh! Neumeister designed fresh new packaging – with the same care used to create every dish.
